Free tool · 16 · opens after your email
Five questions decide whether a business is in trouble, and most founders answer them in five different tabs, monthly, late. This is all five on one screen, live, from about a dozen numbers you already know: how long the cash lasts, whether you are growing, whether a sale makes money, where your week goes, and what to do first on Monday.
What is behind this panel, with your own numbers in it:
Every other tool in the library is open with no email at all. This one asks once.
We do not verify the address and a made up one will still open the page, so this is an ask, not a wall. The figures you enter afterwards are saved to this browser only, under a key named opsbench.command.center. We keep your email, and the name and business if you gave them, for twelve months so we can reply, then delete them. You are not added to a mailing list. Privacy.
Nothing here is a black box. If you disagree with a formula, the formula is written down so you can disagree with something specific.
Gross profit is revenue times your gross margin. The monthly result is gross profit less fixed costs less marketing spend. If that is negative it is your burn, and runway is cash divided by burn. The month it ends is counted forward from today using your growth rate, so a business that is growing gets a longer runway than the simple division suggests, and a shrinking one gets a shorter one.
The average of the month on month changes across the months you entered, not the first to last jump. Averaging the changes stops one freak month from setting the whole trend.
Cost to acquire a customer is marketing spend divided by new customers. Contribution is the average order times gross margin, which is what is actually left from one sale. Payback is how many months of that customer's buying it takes to earn the acquisition cost back. Lifetime value is contribution times orders a year times the years they stay. The ratio of the two is the number that decides whether spending more on ads makes you richer or poorer, and three to one is the ordinary floor.
Five parts, twenty points each. Runway, twelve months or more takes full marks. Growth, ten percent a month or more takes full marks. Unit economics, an LTV to CAC of four or better takes full marks. Profitability, a fifteen percent net margin or better takes full marks. Founder leverage, twenty percent or less of your week on operations takes full marks. Each part is shown on its own bar so you can see which one is dragging the total, which is the only thing the total is good for.
That every one percent you add to price costs you six tenths of a percent of orders. That is a middling elasticity borrowed from general retail and it is not measured on your shop. Use it to see the shape of the trade, then test the real thing on a small slice of traffic.
In this browser. Everything you type is saved to local storage under the key opsbench.command.center.v1, and the arithmetic happens on this page. There is no account and there is no analytics on this page. The one thing that goes to us is what you typed into the email box to open the page, plus a short summary of your headline figures so that a reply is worth reading. Clear your browser data and the rest is gone, so use Export to keep a copy.
Opsbench puts one full time ecommerce operator inside your Shopify, Klaviyo, Slack and ad accounts, on your business hours, for $2,950 a month. They are on our books, not yours. You pay nothing until they start.