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Opsbench free tools

Price It Properly

What this page is for: a free tool that runs in your browser; the result shows with no login and no email. Next step: all twenty one free tools →

Put in what one unit actually costs you, including your own hours. Get the floor you must never go below, the price that hits your margin, and the real cost of every discount.

Saves in this browser only. Nothing you type is uploaded.
Details

There is no account and no analytics, and your figures are never uploaded. The one thing that leaves this page is the PDF, and only when you ask for it by email. Your numbers stay in this browser under a key starting with "opsbench." and they disappear if you clear your browser data or open the page on another device. Use Clear everything at the bottom to wipe them now.

1. Your numbers

Per one unit or one engagement, everything in the same time window, normally one month.

Display only. It changes nothing in the maths.
Write unit, engagement, project, seat or hour.
Only what disappears when you sell one fewer. Materials, freight, fees.
Delivery, revisions, support and the admin the sale creates.
Leave it at zero and your own labour is priced as free.
Rent, software, insurance, salaries paid whether you sell or not.
Your honest forecast, not your hope.
Percent of the selling price left after every cost. Margin on price, not markup.

2. What one unit really costs

Cost per unit
 
 
Floor price
 
A stop line, not a price. Below it you pay for the sale.
Target price
 
 
Profit at expected volume
 
 

3. Break even at three candidate prices

Break even volume is how many you must sell each month before the business earns its first unit of profit.

Why this matters
Try the price you want, the price you are afraid to ask for, and the price a competitor charges. Leave a box empty and the tool fills it for you. Contribution per unit is price minus everything that varies with the sale, which here means direct cost plus your own hours. Fixed overhead is paid out of the total contribution. Safety cushion is how far volume can fall from your forecast before you start losing money.

Scroll the table sideways on a narrow screen.

CandidatePriceMarginContribution per unitBreak even volumeProfit at expected volumeSafety cushion

4. Discount damage

A discount comes off your profit in full, because your costs do not move.

Why this matters
This is the part founders get wrong most easily, because the arithmetic is not intuitive. A discount does not shave your margin in proportion. Every row below is built on Price A. The last two columns are the ones to read out loud before you agree to anything.

Scroll the table sideways on a narrow screen.

DiscountPriceMarginMargin points lostContribution per unitVolume to stand stillExtra volume neededNew break even

 

5. Why cost plus is a floor and not a strategy

The floor tells you where you stop losing money. It says nothing about what the buyer would pay.

Why this matters

Everything above this line is arithmetic about you. It answers one question only: at what price do I stop losing money. That question has to be answered, because a founder who does not know the floor can agree to a price under it in a moment of pressure, then spend a year calling the resulting exhaustion a marketing problem.

But the floor knows nothing about the buyer. Cost plus pricing carries three failures inside it:

  • It rewards inefficiency. The more wasteful your process, the higher your cost, so the higher your price. That is backwards. Get faster and cost plus quietly tells you to charge less.
  • It is circular. Overhead per unit depends on volume, volume depends on price, and price is set from overhead per unit. Change your forecast and the same costs produce a different price. Watch it happen: edit expected volume above and the target price moves without a single cost changing.
  • It ignores the only person paying. Your customer has never once thought about your rent. They compare your price to their alternative and to the size of the problem you remove.

Value pricing in one line: find the money or the hours your buyer keeps because of you, price at a visible fraction of that, and let cost plus be the floor you check the answer against rather than the method you arrive at it with.

Where Opsbench fits, honestly. Pricing is not what our seat does, so if your problem is the number on this page, this free tool is the whole of our help.
Details

Opsbench sells one full time operations seat for US ecommerce brands at $2,950 per month, month to month, with no setup fee. The seat is worth a conversation only if you run a US ecommerce brand and the daily operating work, the orders, the suppliers, the inbox and the spreadsheets, has already outgrown the hours you have.

6. Copy your summary

Plain text for a note, a cofounder, or your accountant. Print for a clean version with the tables.

 

Want this emailed to you? Send it to my inbox.

The thinking behind this tool: Selling with no proof.

What happens after you send it
  1. One email. You describe the work that is not getting done. We tell you honestly whether this is a fit. If it is not, we say so in the reply and you get your afternoon back.
  2. A written scope. One page. The tools, the hours, the specific outcomes the operator owns, and who they report to. Nothing starts until you have read it and agreed.
  3. We assign your operator. Screened against your written scope, with a short written summary of what they have run before and where they are weaker.
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